Irish Hereford Prime Beef

Irish Herford Prime Beef is among the most natural beef currently produced in the world. The sustainable grazing of cattle on the vast Irish grasslands allows the animals to eat what they are supposed to eat: grass! Farmers do not have to grow or import feed, so above all our climate is protected. As a European, you get a regional product for a good conscience. Our Irish Hereford Prime Beef is sourced from THE Irish breeders' association, which, with over thirty years of experience, is one of the absolute experts in the field of Hereford cattle breeding.

The best qualities of exclusively purebred Hereford cattle are selected and perfectly matured for TMC. The consistent premium quality across all cuts was already confirmed for our Irish Hereford Prime Beef in 2009 when it received the Best Steak Award from BEEF! magazine.

Irish Hereford Prime Beef breeders' cattle graze the fresh, green pastures of Ireland from March to October. Only pasture grass and herbs are used as feed. Sustainable pasture management is a major concern for the farmers in the breeder community. Of course, the undemanding and good-natured nature of Hereford cattle suits them well. In the mild climate of the Irish island, the absence of human intervention leads to the best result.

At slaughter, the cattle are between 24 and 30 months old and thus at the ideal age to be able to guarantee absolute top quality on a constant basis. The special maturing process of the "ULTRA TENDER" method is initiated with the hanging of the carcass. Then the hind legs are attached to the forequarter using a patented device and pulled down. This intensifies the stretching of the muscle. The result is a superior tenderness.