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Data protection

We are glad that you visit our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used. Personal data is individual information about personal or factual circumstances of a specific or identifiable natural person (data subject), e.g. name, address, e-mail addresses, user behavior. This is therefore data with which we can identify you. In addition, you will occasionally find information here on data processing procedures outside this website (e.g. video conferences or newsletters).

Person responsible for data processing

Responsible

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

Otto Brothers Gourmet GmbH
Boos Fremery St. 62
52525 Heinsberg
EN
+49 2452 – 97 626 – 0
info@otto-gourmet.de

 

Data Protection Officer

exkulpa gmbh

Waldfeuchter Str. 266

52525 Heinsberg

phone: 02452 / 99 33 11

E-mail: datenschutz@otto-gourmet.de

General

This privacy policy meets the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, e-mail address, IP address or user behavior when visiting a website. Information for which we cannot (or can only with a disproportionate effort) establish a reference to your person, e.g. by anonymization, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data are deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further retention of the data. We inform you about the specific storage periods or criteria for storage in the individual processing operations. Irrespective of this, we store your personal data in individual cases for the assertion, exercise or defense of legal claims and in the event of statutory retention obligations.

Information according to Art. 13 DS-GVO

This information is intended for customers, prospective customers, suppliers and employees. We process your personal data for the following purposes:

 

  • To fulfill our contractual obligations to you (Art. 6 para. 1 lit. b DSGVO).
  • For the performance of pre-contractual obligations (Art. 6 para. 1 lit. b DSGVO).
  • To respond to requests (Art. 6 para. 1 lit. b DSGVO).
  • If you have given us consent to process your personal data for certain purposes (for example, to receive our newsletter), the data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a DSGVO).
  • To fulfill legal obligations to which our company is subject (Art. 6 para. 1 lit. c DSGVO).
  • To the extent necessary, we also process your data to protect our legitimate interests, in particular to assert legal claims and defend ourselves in legal disputes or to ensure IT security, to consult and exchange data with credit agencies to determine creditworthiness and default risks, for direct advertising and market research insofar as you have not objected to the use of your data for this purpose, for measures to manage business and further develop services and products, for measures to optimize products and sales, for measures to manage risk, to prevent or investigate criminal acts (Art. 6 para. 1 lit. f DSGVO).

Categories of recipients of the personal data

Within our company, only those employees have access to the data who absolutely need it to perform their tasks (need-to-know principle). Individual processes and services are carried out by carefully selected service providers who are based within the EEA and who comply with data protection regulations. If service providers commissioned by us receive access to personal data when performing your services, order processing agreements have been concluded with them in accordance with Art. 28 Para. 3 GDPR concluded.

Duration of data storage

The data processed by us will be stored for the duration of the existence and processing of the contractual relationship and in compliance with statutory retention periods. These are, in particular, retention obligations under commercial and tax law in accordance with the German Commercial Code (HGB) and the German Fiscal Code (AO). The regular retention and documentation periods are up to ten years. If there is no contractual relationship, we process the data only for as long as the specific purpose requires.

Your data subject rights



As a data subject, you have the following rights with respect to personal data concerning you:

 

  • Right to information about the data processed about you by us.
  • Right to rectification or deletion if they are incorrect, out of date or unlawfully collected by us.
  • Right to restriction of processing if complete deletion is not possible, e.g. because we have to comply with legal retention obligations.
  • Right to object to the processing, provided that the data processing is based on a balance of interests (the so-called legitimate interest), as described above under “Purpose of the processing”. This is the case if the processing is not necessary, in particular, for the performance of a contract with you. If you exercise your right to object, please explain why we should not process your data as we have done.

Of course, you can also object to the processing of your personal data for advertising purposes at any time. Please send your objection to our address given in the imprint or write us an e-mail to the address given in the imprint.

  • Right of revocation if you have given us consent to process your data. You can assert your revocation at any time without giving reasons to our company. Please contact us at the address given in the imprint.
  • In addition, you have the right to complain to a data protection supervisory authority about the processing of your personal data by our company.

If you have any questions regarding data protection, please contact us by e-mail at the address given in the imprint.

Cookies

Cookies are small text files that are sent by us to the browser of your end device during your visit to our website and stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to perform various analyses, so that we are able, for example, to recognize the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly via your browser. Cookies do not cause any damage to your terminal device. They cannot run programs or contain viruses.

We provide information about the respective services for which we use cookies in the individual processing operations. Detailed information on the cookies used can be found in the cookie settings or in the Consent Manager of this website.

Your rights

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

  • Information acc. Art. 15 DSGVO about the data stored about you in the form of meaningful information about the details of the processing and a copy of your data;
  • Correction acc. Art. 16 DSGVO of incorrect or incomplete data stored by us;
  • Deletion acc. Art. 17 DSGVO of the data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
  • Restriction the processing according to. Article 18 DSGVO, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer need the data and you object to their deletion because you need them for the assertion, exercise or defense of legal claims or you object to the processing pursuant to Article 18 DSGVO. Art. 21 DSGVO have collected.
  • Data portability acc. Art. 20 DSGVO, insofar as you provide us with personal data in the context of a consent pursuant to. Art. 6 par. 1 lit. a DSGVO or on the basis of a contract pursuant to. Art. 6 par. 1 lit. b DSGVO and these have been processed by us with the aid of automated processes. You will receive your data in a structured, common and machine-readable format or we will transfer the data directly to another responsible party, as far as this is technically feasible.
  • Opposition acc. Art. 21 DSGVO against the processing of your personal data, insofar as this is based on Art. 6 para. 1 lit. e, f DSGVO and there are reasons for this that arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing are demonstrated or if the processing is carried out for the assertion, exercise or defense of legal claims. Where the right to object does not exist for individual processing operations, this is indicated there.
  • Revocation acc. Art. 7 par. 3 DSGVO of your given consent with effect for the future.
  • Complaint acc. Article 77 of the GDPR to a supervisory authority if you believe that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.

Data processing in detail

In the following, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

Provision of the website

When you call up and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a so-called log file:

  • IP address of the requesting computer
  • Date and time of access
  • Name and URL of the retrieved file
  • Website from which the access is made (referrer URL)
  • Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider

Our website is not hosted by ourselves, but by a service provider, who, for the purpose of providing the website, collects the aforementioned data on our behalf in accordance with §§ 3.1 and 4.1 of the German Data Protection Act (Datenschutzgesetz). Article 28 DSGVO processed.

The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 Para. 1 lit.b GDPR) and in the interest of a safe, fast and efficient provision of our online offer by a professional provider (Art. 6 Para . 1 lit.f GDPR).

We use the following hoster:

WebhostOne GmbH

Rheinvogtstrasse 7

79713 Bad Säckingen

Contact form

Nature and scope of processing

If you send us inquiries (e.g. via contact form, e-mail or telephone), we store all data resulting from this (e.g. name, e-mail address, subject of inquiry, etc.). We need this data to process your request and to be able to answer follow-up questions. We do not share this data without your consent.

 

Purpose and legal basis

The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, provided that your request is related to the performance of a contract or is necessary for the performance of pre-contractual measures. Otherwise, the processing is based on our legitimate interest in the effective handling of requests addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if you have given it beforehand.

 

Storage period

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.

Contact form for applicants

Nature and scope of processing

You have the opportunity to apply to us on our website (e.g. by e-mail, by post or via the online application form).

 

Purpose and legal basis

We process the personal data of applicants in accordance with the legal requirements for the purpose of processing the application procedure and for the implementation of pre-contractual measures within the meaning of Art. 6 para. 1 lit. b. DSGVO and § 26 BDSG under German law (initiation of an employment relationship) and – if you have given your consent – Art. 6 para. 1 lit. a GDPR. The consent can be revoked at any time. Your personal data will only be passed on within our company to persons who are involved in processing your application.

If the application is successful, the data submitted by you will be processed on the basis of § 26 BDSG and Art. 6 para. 1 lit. b DSGVO for the purpose of implementing the employment relationship is stored in our data processing systems.

 

Storage period

Your data will be stored for a period of 6 months beyond the end of the application process. As a rule, this is done to fulfill legal obligations or to defend against possible claims arising from legal regulations. Subsequently, we are obliged to delete or anonymize your data. In this case, the data is only available to us as so-called metadata without direct personal reference for statistical evaluations (for example, proportion of applications from women or men, number of applications per period, etc.).

If it is apparent that the data will be required after the 6-month period has expired (e.g. due to an impending or pending legal dispute), the data will not be deleted until the purpose for continued storage no longer applies.

Inclusion in the applicant pool

As part of the application process, we offer applicants the opportunity to be included in our “talent pool” for a period of 12 months on the basis of consent within the meaning of Art. 6 para. 1 lit. a. GDPR to be included.

The application documents in the talent pool are processed solely in the context of future job postings and employee searches and are destroyed at the latest after the deadline. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke this consent at any time for the future.

If you receive an offer of employment with us as part of the application process and accept it, we will store the personal data collected as part of the application process for at least the duration of the employment relationship.

Newsletter

We offer you our newsletter on this website. If you want to subscribe to it, we need your e-mail address and other data proving that it is your e-mail address and that you agree to receive the newsletter. Beyond that, no personal data is collected unless you provide it voluntarily (e.g. name, telephone number, place of residence, etc.).

When processing the data you provide when registering for the newsletter, we rely exclusively on your consent pursuant to Art. 6 para. 1 lit. a DS-GVO as the legal basis. You can revoke your consent to the processing and storage of your personal data at any time (e.g. via the “unsubscribe” link in the newsletter) for the future.

We store your personal data that you have provided for the purpose of receiving the newsletter until you unsubscribe from the newsletter with us or the shipping service provider. This does not apply to data that we have stored from you for other purposes.

If you unsubscribe from the newsletter mailing list, your e-mail address will be stored by us or the shipping service provider in a blacklist for an indefinite period of time. This is done to prevent future mailings to you. The data from the blacklist is used exclusively for this purpose and is not merged with other data. This is not only in your interest, but also in our legitimate interest according to Art. 6 para. 1 lit. f DS-GVO to fulfill our legal obligations when sending newsletters. You can object to the storage if your personal interests outweigh our legitimate interest.

Mailchimp

We use MailChimp services on this website for sending newsletters, which are offered by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

We use MailChimp to send our newsletters and analyze newsletter campaigns. We can determine whether recipients open a newsletter email and whether they click on certain links in the email. For this purpose, an email sent with MailChimp contains a file (a so-called web beacon), which establishes a connection with the servers of MailChimp in the USA after opening the email. Your data that you have provided for the purpose of receiving the newsletter (e.g. your email address) will thus also be stored on MailChimp’s servers in the USA. Furthermore, MailChimp collects technical data (e.g. time of retrieval, IP address and operating system), which, however, cannot be assigned to a specific newsletter recipient and are used exclusively for statistical evaluation or campaign analysis. We may use this analysis to optimize future newsletter emails for you. If you do not want your data to be analyzed by MailChimp, you can unsubscribe from our newsletter (via the “unsubscribe” link in the newsletter) at any time.

The transfer of your personal data to the USA is based on the standard contractual clauses of the EU Commission. You can find more information about this under
https://mailchimp.com/eu-us-data-transfer-statement/
and
https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses
.

When processing the data you provide when registering for the newsletter, we rely exclusively on your consent pursuant to Art. 6 para. 1 lit. a DS-GVO as the legal basis. You can revoke your consent to the processing and storage of your personal data at any time (e.g. via the “unsubscribe” link in the newsletter) for the future.

We store your personal data that you have provided for the purpose of receiving the newsletter until you unsubscribe from the newsletter with us or the shipping service provider. This does not apply to data that we have stored from you for other purposes.

If you unsubscribe from the newsletter mailing list, your e-mail address will be stored by us or the shipping service provider in a blacklist for an indefinite period of time. This is done to prevent future mailings to you. The data from the blacklist is used exclusively for this purpose and is not merged with other data. This is not only in your interest, but also in our legitimate interest according to Art. 6 para. 1 lit. f DS-GVO to fulfill our legal obligations when sending newsletters. You can object to the storage if your personal interests outweigh our legitimate interest.

For more information, please see MailChimp’s privacy policy at.
https://mailchimp.com/legal/terms/
.

Order processing

To ensure that personal data is processed according to our specifications and in compliance with the DS-GVO, we have concluded a contract on commissioned processing (AVV) with the provider.

Presence on social media platforms

Data processing through social networks

We operate publicly accessible profiles on social networks. The social networks used by us in detail can be found below.

Social networks such as Facebook, Twitter, etc. can usually analyze your user behavior extensively. By visiting our social media presences, the following data protection-relevant processing operations are triggered:

If you are logged into your social media account and visit our profile, the operator of this social medium can track this visit. Regardless of this, the operator may process your data (e.g. IP address) even if you are not logged into your account or you do not have an account at all.

The operator summarizes this data in user profiles, in which your preferences and interests are stored. These profiles are used to serve personalized advertising inside and outside the respective social media presence. If you have an account with the respective social network, the personalized advertising can be displayed on all devices on which you are or were logged in.

Depending on the platform, further processing operations may be carried out by the operators of the social media portals, over which we have no control. For details, please refer to the terms of use and privacy policies of the respective social media portals.

Legal basis

Our social media presences are intended to provide the most comprehensive presence possible on the Internet within the meaning of Art. 6 para. 1 lit. f DSGVO ensure. The analysis processes carried out by the operators of the social networks may be based on different legal bases, which are to be specified by the respective providers.

Responsible person and assertion of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can exercise your rights (access, rectification, erasure, restriction of processing, data portability and complaint) in principle both vis-Ă -vis us and against us. us as well as vis-Ă -vis the operator of the respective social media portal (e.g. Facebook).

Despite the joint responsibility with the social media portal operators, we have no full influence on the data processing operations of the portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period

The data collected directly by us via the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Mandatory legal provisions – esp. retention periods – remain unaffected.

We have no influence on the storage period of the data collected by the social networks. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Facebook page

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The collected data is also transferred to the USA and other third countries.

We have entered into a Joint Processing Agreement (Controller Addendum) with Facebook, which specifies the data processing operations for which we or Facebook are responsible. You can view this agreement at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
.

You can adjust your advertising settings independently in your user account. To do this, click on the following link and log in:
https://www.facebook.com/settings?tab=ads
.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
and
https://de-de.facebook.com/help/566994660333381
.

You can find more information on data processing by Facebook at
https://www.facebook.com/about/privacy/
.

Instagram page

We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
,
https://help.instagram.com/519522125107875
and
https://de-de.facebook.com/help/566994660333381
.

For details on their handling of your personal data, please refer to Instagram’s privacy policy:
https://help.instagram.com/519522125107875
.

Video conferencing

Data processing

We use online conferencing tools to communicate with our customers. The tools we use in detail are listed below. If you communicate with us via video or audio conference, your personal data will be collected and processed by us and the provider of the respective tool.

The tools collect the data you provide, including your email address and phone number. They also process, the duration of the conference, when you attended the conference, number of participants and other metadata.

In addition, the provider of the tool processes all technical data required for the handling of the conference. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and connection type.

When you share content in this service, it is stored on the servers of the providers. This includes cloud recordings, chat messages, voice messages, and photos and videos you have shared while using this service.

Please note that we do not have full control over the data processing operations of the tools used. For more detailed information on data processing by the conference tools, please refer to the privacy statements of the respective tools used.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. b DSGVO). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO). If you have previously given your consent to data processing, the processing of your data will take place solely on the basis of Art. 6 para. 1 lit. a DS-GVO takes place; the consent can be revoked at any time.

Storage period

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Stored cookies remain on your terminal device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Facebook pixel

Nature and scope of processing

We use the Facebook pixel on this website, which is offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

With the help of the Facebook pixel, we can analyze the behavior of our website visitors when they are redirected to our website by clicking on a Facebook ad. We use the user data to measure the success of our ads on Facebook and to optimize the ads. For this purpose, we as the website operator only receive anonymized data, so that we cannot identify you as a user.

Facebook, on the other hand, processes the data so that it can be assigned to a specific user and used for its own advertising purposes. This allows Facebook to serve personalized ads on Facebook and other websites. We as the website operator have no influence on this. You can find more information on data processing in Facebook’s privacy policy at
https://www.facebook.com/about/privacy/
.

You can access this “Custom Audiences” remarketing function from Facebook in your personal account at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
deactivate. If you do not have an account with Facebook but would like to disable this advertising feature, you can do so through the European Interactive Digital Advertising Alliance website at
http://www.youronlinechoices.com/de/praferenzmanagement/
do.

 

Purpose and legal basis

When using Facebook Pixel, we rely on Art. 6 para. 1 lit. f DS-GVO as the legal basis, as we have a legitimate interest in optimizing our online presence and offers for you through social media platforms. If you have previously given your consent to data processing by Facebook Pixel on this website, the processing of your data will take place solely on the legal basis of Art. 6 para. 1 lit. a GDPR takes place. You can revoke your consent at any time.

The transfer of your personal data to the USA is based on the standard contractual clauses of the EU Commission. You can find more information about this under
https://www.facebook.com/legal/EU_data_transfer_addendum
and
https://de-de.facebook.com/help/566994660333381
.

If personal data is collected on this website through this service and passed on to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland bear joint responsibility for the processing of your personal data (Art. 26 DS-GVO). Here, however, we are only responsible for the collection of your data and its transmission to Facebook, while Facebook is responsible for what happens to the data afterwards. The obligations we impose on each other under joint accountability are set forth in a Joint Data Processing Agreement. Under the following link you will find the exact text of the agreement: https://www.facebook.com/legal/controller_addendum. Accordingly, when you use the Facebook tool, we must provide you with information on data protection and ensure that the tool is implemented on our website in a data protection-compliant manner.

Facebook itself bears responsibility for the security of its own products. If you wish to exercise your data subject rights and, for example, request information about your data processed by Facebook, you can contact Facebook directly. If you assert your rights as a data subject with us, we bear the obligation to transmit your request to Facebook.

Facebook plugin

Nature and scope of processing

We use plugins of the social media platform Facebook on this website. The plugin is offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, personal data is also transferred to third countries such as the USA.

You can recognize Facebook plugins on this website by the Facebook logo and the “Like” button. Under the following link you will find a list of all Facebook plugins:
https://developers.facebook.com/docs/plugins/?locale=de_DE
.

As soon as you visit this website, Facebook learns through the plugin that you have visited this website with your IP address. If you are logged into your personal Facebook account and click the “Like button” on this website, you can share the content of this website on your Facebook profile. Your visit to this website can thus be automatically linked to your Facebook user account.

We do not know the contents of the transmitted data nor for what purposes Facebook uses the data. You can find more information on this data processing in Facebook’s privacy policy at https://de-de.facebook.com/privacy/explanation. If you want to make sure that Facebook does not learn that you have visited this website, please log out of your Facebook account beforehand.

Purpose and legal basis

When using the Facebook plugins, we rely on Art. 6 para. 1 lit. f DS-GVO as the legal basis, as we have a legitimate interest in having an extensive presence on the social media platforms. If you have previously given your consent to the processing of data on this website through the Facebook plugins, the processing of your data will take place solely on the legal basis of Art. 6 para. 1 lit. a GDPR takes place. You can revoke your consent at any time.

If personal data is collected on this website through this service and passed on to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland bear joint responsibility for the processing of your personal data (Art. 26 DS-GVO). Here, however, we are only responsible for the collection of your data and its transmission to Facebook, while Facebook is responsible for what happens to the data afterwards. The obligations we impose on each other under joint accountability are set forth in a Joint Data Processing Agreement. Under the following link you will find the exact text of the agreement:
https://www.facebook.com/legal/controller_addendum
.

Accordingly, when you use the Facebook tool, we must provide you with information on data protection and ensure that the tool is implemented on our website in a data protection-compliant manner. Facebook itself bears responsibility for the security of its own products. If you wish to exercise your data subject rights and, for example, request information about your data processed by Facebook, you can contact Facebook directly. If you assert your rights as a data subject with us, we bear the obligation to transmit your request to Facebook.

The transfer of your personal data to the USA is based on the standard contractual clauses of the EU Commission. You can find more information about this under
https://www.facebook.com/legal/EU_data_transfer_addendum
,
https://de-de.facebook.com/help/566994660333381
and
https://www.facebook.com/policy.php
.

Google Ads

Nature and scope of processing

We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to evaluate user behavior and recognize users.

Google Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, it is possible that the provider will find out and store your IP address and other identification features.

In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Purpose and legal basis

The use of Google Ads is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

Storage period

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. For more information, please see the Google Ads Privacy Policy: https://policies.google.com/privacy.

Google Analytics

Nature and scope of processing

We use Google Analytics services and functions on this website, which are offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Analytics, we as the website operator can determine how our website is used. As part of the analysis, we learn how often our website is accessed, how long visitors stay on the page and with which devices or systems they access the website. In addition, we may use Google Analytics to track your mouse movements and clicks. This information may be stored and used by Google to create a profile about you. Here, Google Analytics uses machine learning technologies to analyze and augment your data. Furthermore, Google Analytics uses technologies to recognize website visitors in order to analyze user behavior. The processing of the collected data usually takes place on Google servers in the USA.

 

Purpose and legal basis

When using Google Analytics, we rely on Art. 6 para. 1 lit. f DS-GVO as the legal basis for the storage and analysis of personal data, as we have a legitimate interest in analyzing the use of our website. This allows us to optimize our online presence and offers for you. If you have previously given your consent to the processing of data on this website by Google Analytics, the processing of your data will take place solely on the legal basis of Art. 6 para. 1 lit. a GDPR takes place. You can revoke your consent at any time.

The transfer of your personal data to the USA is based on the standard contractual clauses of the EU Commission. You can find more information about this under
https://privacy.google.com/businesses/controllerterms/mccs/
.

IP anonymization

When using Google Analytics on this website, we use a function in which Google truncates your IP address before it is transmitted to Google servers in the USA. This only happens if you are in the European Union or in a country of the European Economic Area. Your full IP address will only be transmitted to the USA in exceptional cases and then shortened there. Google Analytics uses this information to track how you use our website. Your IP address is not merged with other data held by Google.

Browser plugin

You can prevent Google from collecting and processing data about you. For this you have to install the browser plugin under
https://tools.google.com/dlpage/gaoptout?hl=de
and install it in your browser.

You can find more information on the processing of user data in the Google Analytics privacy policy at
https://support.google.com/analytics/answer/6004245?hl=de

Order processing

When using Google Analytics, we comply with the strict regulations of the German data protection authorities, as we have concluded an order processing contract with Google.

Storage period

Google stores data associated with cookies, user IDs or advertising IDs. This data is stored for two months and then anonymized or deleted. You can find more information about the storage period or the deletion of your data under
https://support.google.com/analytics/answer/7667196?hl=de
.

Google Tag Manager

Nature and scope of processing

We use services and functions from Google Tag Manager on this website, which are offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to use other tools on our website. It does not create user profiles, it does not store cookies and it does not perform independent analysis. However, your IP address is recorded and may be transmitted to the USA. Google Tag Manager itself is only used to manage these tools that are integrated through it.

Purpose and legal basis

When using the Google Tag Manager on this website, we rely on Art. 6 para. 1 lit. f DS-GVO as a legal basis, as we have a legitimate interest in implementing and directing tracking tools on this website easily and quickly. If you have previously given your consent to data processing on this website by Google Tag Manager, the processing of your data will take place solely on the legal basis of Art. 6 para. 1 lit. a GDPR takes place. You can revoke your consent at any time.

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